▸ PORTFOLIO OPENED

Selected Product Work

8 cards in the binder  ·  2 high-impact launches  ·  4 categories explored

Legendary Showcase LEGENDARY PULLS
MARKETPLACE MARKET LAUNCH · 99R

On-Demand Grocery Pilot

3
// on.demand
GTM Launch· 99 Ranch Market· 2026

Led 0→1 execution of a pilot to launch on-demand grocery with a major marketplace partner. Partnered cross-functionally to validate logistics, streamline pick-and-pack ops, and shape onboarding to capture new market opportunity.

IMPACT
0→1Launch · New model
NewCoverage area opened

"Carve the path. The first run is always uphill — and worth it."

Partnership Pick & Pack GTM
L·★
PRODUCT AI COMMERCE · 99R

Video Commerce & AI FAQ

3
// shoppable.video
Retail Media· Web & App· 2025

Integrated shoppable video and AI FAQ on PDPs and landing pages — opening a new retail-media channel while sharpening discovery and purchase engagement.

IMPACT
+24.5%Repeat purchase rate
+142%Featured brand sales lift

"Discovery becomes a story; the story becomes a purchase."

0→1 Launch Retail Media AI / Search
L·★
Holo Rare HOLO RARE PULLS
MARKETPLACE PAYMENT RAIL · 99R

SNAP EBT Integration

2
// payment.rail
Payment Rail· Government & Fin.· 2025

Led end-to-end SNAP EBT integration across major marketplace partners to capture untapped demand. Navigated complex government, technical, and financial pipelines.

IMPACT
+22%Higher basket size
50%+Orders from new customers

"Open the door the gatekeepers swore was closed."

Marketplace Ops Payment Rail Cross-functional
H·◆
PRODUCT OPS SYSTEMS · 99R

DTC Operations & Support

2
// ops.flow
Internal Ops· SOP & QA· 2025

Streamlined back-office workflows for the e-commerce platform. Identified pain points, optimized cross-departmental ops, and established standardized procedures.

IMPACT
+40%Operational efficiency
∞SOPs & manuals shipped

"Systems thinking, applied where no one was looking."

Workflow Ops SOP Dev QA
H·◆
Rare & Common ARCHIVE PULLS
GROWTH FULFILL OPS

Tips Feature Opt.

1
// trend.up
Fulfillment· 99 Ranch · 2025

Found driver pickup delay was the fulfillment bottleneck. Introduced a tipping mechanic to shift driver and customer behavior.

IMPACT
+75%Tipping penetration
−4.2ppDriver overtime
Funnel Behavioral
R
PERSONAL AI WORKFLOW

AI Dev Workflow

1
// ai.workflow
Vibe-coding· WIP · 2026

Hands-on with AI tools. Integrated Google Stitch + Claude Code to ship hi-fi UI and production-ready code from scratch.

IMPACT
10×Concept → prototype speed
WIPCurrently in progress
Google Stitch Claude Code
R
GROWTH GTM RESEARCH

CERA Research

1
// survey.data
UC Irvine· Academic · 2023

Secondary research and surveys analyzed via Qualtrics XM to inform GTM strategy for a prospective product launch.

IMPACT
60+Survey responses
GTMStrategy validated
Qualtrics XM Market Research
C
PERSONAL GAME KIT

Tabletop Game

1
// hex.grid
Personal· College · 2022

Designed an original board game — full rulebook, custom tokens, and cards. Systems thinking applied off the clock.

IMPACT
0→1Playtest-ready prototype
1×Full rulebook shipped
Game Design Systems Thinking
C